Designer set on clarity, not decoration.
I'm Zahid Ullah, a product designer focused on turning complex workflows into clean, intuitive interfaces. I believe good design is obvious, quietly confident, and deeply aligned with business goals.
Senior UI/UX Designer
Junior UI/UX Designer

tkxel
Led design on enterprise dashboards and a shared design system across teams.

OptimusFox
40% faster onboarding after the redesign.

Code District
Awais turns messy requirements into interfaces our clients understand instantly.

ASAP Semiconductor
2.1× more quote requests from the redesigned purchasing flow.

Relia
UX and UI for the bilingual English and Arabic customer application, end to end.

Maximum Impact Partners
WorkEasy
Support tickets decreased by 30% after the dashboard rework.

Consultancy Outfit
Brand identity and marketing website designed from scratch.
- +Product Strategy
- +UX Research
- +Interaction Design
- +Design Systems
- +Prototyping
- +Usability Testing
- +Branding
- +AI-Native Design
- +Accessibility
- +Figma
- +HTML & CSS
- +Product Strategy
- +UX Research
- +Interaction Design
- +Design Systems
- +Prototyping
- +Usability Testing
- +Branding
- +AI-Native Design
- +Accessibility
- +Figma
- +HTML & CSS
Senior design,
thought through.
Senior-level design, thought through properly and shaped around your product, never pulled off a template. Here is what that looks like in practice.
Trusted by founders and product leads I've worked with
Senior Craft, Hands-On
You work with someone who has shipped real products across fintech, healthcare, and SaaS, doing the actual design, not passing it to a junior.
Problem First, Pixels Later
I start with research and a clearly framed problem, so the work solves the right thing instead of just looking good.
Systems That Scale
Clean design systems and dev-ready specs, so the design holds together and ships without friction.
Clear Collaboration
Straight talk and simple updates. You always know exactly where things stand, no chasing.
In It Through Ship
I don't vanish at handoff. I stay through build and QA until it works in the real world.