The problem
People get nervous when sending money abroad. Most apps bury the actual status of the transfer in vague terms and complex menus. Users were abandoning transfers because they didn't trust the interface.
All work
Fintech
Currency Gram
A money transfer app built entirely around security and reliability. I designed it to be so straightforward that anyone could share money instantly without second guessing the process.
RoleProduct Designer
PlatformiOS, Web
Date2023
ServicesProduct Strategy, Branding
My role
Create a money transfer app that feels as reliable as handing someone cash. We needed to strip away the clutter, bring the status front and center, and make the whole experience completely transparent.
The solution
We redesigned the entire transfer flow from the ground up. By introducing clear step-by-step tracking and simplifying the interface, we eliminated the anxiety associated with sending money overseas.
-38%
Decrease in manual transaction process time
2.4x
Faster clearing process for business clients
+41
NPS Net Promoter Score jump in 1 year
Challenge
The disconnect between the platform and the product
Early user testing showed a major gap: the technical backend was incredibly fast, but the frontend made it look slow and complicated. Users felt disconnected. We needed the interface to match the speed and reliability of the technology powering it.
Process
Process optimizations to save users hours
A dashboard is only as good as the information it presents. We reorganized the data architecture to surface the most critical actions immediately. This meant reducing the number of clicks required for a standard transfer from seven down to just three. By optimizing these common flows, we saved frequent users hours over the course of a year.
Solution
An extra transparency metric card
Trust is built on transparency. We introduced a new metric card that shows exactly where the money is at any given moment, complete with estimated arrival times down to the minute. This single addition reduced support tickets related to transfer status by over 40%.
