Personal Finance App
Piggy is an AI-powered money management app that helps users track spending, create budgets, set savings goals, and understand their financial habits. It combines visual financial reports, individual and group-saving tools, and personalized guidance from an AI assistant.
Many people struggle to understand where their money goes, control unnecessary spending, and consistently work toward savings goals. Traditional finance tools often present complex data without giving users simple, personalized actions to improve their financial habits.
I designed the complete mobile experience, including onboarding, financial setup, home dashboard, budgeting, reports, savings options, and the AI assistant. My responsibilities included defining user flows, organizing financial information, creating interactions, and building a consistent visual system.
The final experience gives users one clear place to monitor spending, manage category budgets, review reports, and track savings goals. Personalized AI recommendations help users understand their financial behaviour and take practical steps toward better money management.
Simpler budget planning, with income, savings goals, spending categories, and remaining balances organized into one connected experience.
Improved spending visibility, through category breakdowns, monthly graphs, list views, date filters, and downloadable reports.
More informed saving decisions, supported by personalized AI suggestions, goal progress, group savings, and clear next actions.
The main challenge was presenting budgets, expenses, goals, and reports without making the app feel complicated or intimidating. The experience also needed to build trust while giving users useful recommendations without becoming controlling or judgmental.
I mapped the core journey from entering income and setting a savings goal to recording expenses, reviewing reports, and adjusting budgets. I then created clear dashboards, visual spending categories, guided actions, progress indicators, reports, and contextual AI support.
I designed a goal-focused financial experience with spending tracking, category budgets, graphical reports, group savings, and rotating savings circles. The “Ask Piggy” assistant analyzes financial activity and provides personalized suggestions to help users reduce waste and save more effectively.
